SEO
A Conversation on SEO
I recently overheard a conversation about Search Engine Optimization between two local contractors I know. These are small business guys, they both have their own contractor business in different...
How Are People Finding Your Website?
Most small clients I work with have never used Analytics before. While this is frustrating for me as a consultant, it is even more frustrating to them as a business. There really is a lot of great...
Usability Guidelines for Shopping Cart Checkouts
Smashing Magazine's recent [article](http://www.smashingmagazine.com/2011/04/06/fundamental-guidelines-of-e-commerce-checkout-design/) on some fundamentals of usability for the ecommerce checkout...
Play the Game. Everybody Play the Game of SEO.
More than most people realize, SEO is a numbers game. There is a perception that SEO is all about link building and content, keyword research, and some on site optimization. Do a little research,...
'Become the Expert, Reap the Rewards: A Guide to the True Secret to SEO'
My advice since becoming an SEO hasn't really changed. Some people will tell you that the key to SEO is to build top quality links from relevant and important websites. Others will say the king of...
Barrier to Entry for Link Building
Links are important for a website. Of all the factors Google and Bing take into consideration when ranking search results, links to your website are given the greatest weight. In most cases, they...
3 Reasons Keyword Reports are Useless
Keyword rankings have long been the promised land for Search Engine Optimizers. From the earliest days of the search engines, companies have been around promising high rankings, or even more...
Using Google Analytics for Keyword Research
There are hundreds of keyword research tools out there. Some show you how popular a keyword is, or even its monthly search volume. Others focus on the competitiveness of a keyword. There are many...
The Perfect Landing Page?
FormStack recently launched an [infographic](http://www.formstack.com/the-anatomy-of-a-perfect-landing-page) outlining the anatomy of a perfect landing page. I think it's pretty accurate, although...