Internal SEO Strategy & Training

Our Internal SEO Strategy & Training Services are a unique offering you won’t find from many companies. The intended audience is small to medium businesses that don’t want to or cannot hire an outside agency to perform SEO services for them, but don’t have the resources available to hire an in-house team. Your staff should be Internet savvy, not afraid to take on a couple of collateral duties, and eager to learn. While they should not expect to become full-fledged SEOs, they will be able to implement most basic best practices throughout their normal activities. This is an ideal approach for small publications, such as independent blogs and newspaper publications.

Our Internal SEO Strategy & Training Approach

As the name indicates, our approach to this Internal SEO plan is twofold. The first step is a thorough evaluation of your system and process concerning your website and online activities. Much of this is rooted in the technical aspects of online marketing, but it expands through all layers of social media, SEO, and paid search marketing. We advise you on best practices concerning your site information architecture, overall development, publishing practices (such as title tags, headlines, keyword targeting), and link building. As much as possible our team works with you to implement broad changes to your website and publication process that will provide significant boosts to your site traffic.

The second layer is a staff training program that teaches the core fundamentals of online marketing, from SEO to social media. Think of this as a crash course in SEO for your staff. We like to tell our clients and partners that 90% of SEO is covered by the basics, and it’s the extra 10% that makes the difference between good SEO and great SEO. Short of hiring a full time staff or a permanent outside consultant, hitting that 90% mark is the goal. That’s what our SEO training provides. Your staff will be able to identify and create a well optimized page, obtain valuable backlinks in their day to day operations, perform basic keyword research prior to publishing an article or blog post, and interact properly on social media outlets.

Additionally, we set you up with the appropriate tools and resources necessary to carry out these basic SEO practices during your day to day operations. This ranges from keyword research tools to campaign management and overall Analytics monitoring. We help ensure you are measuring the most appropriate metrics for your online business success.