Blog

A New 2HelixTech

Posted by on Feb 27, 2012 in Blog |

I’m happy to finally launch a new 2HelixTech web design. The old design was very bland and blog-like, while this new format offers a much better viewing experience. It is still very much a work in progress, and all feedback is welcome.

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Usability Guidelines for Shopping Cart Checkouts

Posted by on Apr 14, 2011 in Blog, Ecommerce, Usability |

Smashing Magazine’s recent article on some fundamentals of usability for the ecommerce checkout process gives some incredible insights. I’m a big fan of Smashing Magazine. Their articles are usually top notch and give a lot of useful information, even if their sidebar ads are a little excessive. This article goes above and beyond, offering 11 tips based off an extensive usability study they conducted last year. While the original article is worth a read if you are a designer or...

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Play the Game. Everybody Play the Game of SEO.

Posted by on Apr 12, 2011 in Blog, SEO |

Play the Game. Everybody Play the Game of SEO.

More than most people realize, SEO is a numbers game. There is a perception that SEO is all about link building and content, keyword research, and some on site optimization. Do a little research, make some changes, build some links and move on. This may be the start of the process, but there is really a lot more to it than that. In reality, SEO is a reactionary game of analysis. Calling it a game might be a stretch – unlike chess where the two players work to eliminate one another and the...

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Become the Expert, Reap the Rewards: A Guide to the True Secret to SEO

Posted by on Mar 31, 2011 in Blog |

My advice since becoming an SEO hasn’t really changed. Some people will tell you that the key to SEO is to build top quality links from relevant and important websites. Others will say the king of SEO is content. New age folk may try to convince you that social is where it’s at in the modern world. I have been telling clients the same thing since day 1 (at least I would like to believe it was day 1): To truly succeed at SEO you should become an expert resource to your target...

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Barrier to Entry for Link Building

Posted by on Mar 23, 2011 in Blog, Link Building, SEO |

Links are important for a website. Of all the factors Google and Bing take into consideration when ranking search results, links to your website are given the greatest weight. In most cases, they even outweigh the value of content provided. Without links, a website has virtually no chance of ranking for any worthwhile search results. Or being found at all. The State of Link Building In the past, the barrier to entry for ranking well on search engines was lower.There were fewer factors taken...

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10 Phone Applications for Your Business

Posted by on Mar 14, 2011 in Blog |

10 Phone Applications for Your Business

The following is a guest post Elizabeth Cutten. The opinions in it are her own. 2HelixTech does not endorse nor have experience with these apps. This post was arranged via http://myblogguest.com, a community for guest blogging. If you would like to write for 2HelixTech or one of our other sites, please contact us. Every day it seems as if technology is growing faster, and if you don’t have a phone such as the Android, iPhone, Blackberry and more, you’re really missing out! There are so...

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