The Reservoir of Goodwill
In Steve Krug’s seminal book on Web Usability, Don’t Make Me Think, he proposes the concept that website visitors have a reservoir of goodwill toward a site, and that the site can either refill or drain the reservoir. I’ve always found it useful to imagine that every time we enter a Web site, we start out with a reservoir of goodwill. Each problem we encounter on the site lowers the level of that reservoir. The reservoir is limited, and if you treat users badly enough and...
Read MoreBlueHost Technical Support is Top Notch
Let me start by saying I don’t use BlueHost for any of my domains. I have never recommended it to any clients, and I’m still not necessarily recommending it. I’ll explain more about this at the end. I do have to deal with BlueHost fairly regularly for client accounts that use them as their website hosting provider. While their control panel features are thorough and powerful, a few times a special case has come up where I needed to contact their technical support. I’m a...
Read MoreHow Are People Finding Your Website?
Most small clients I work with have never used Analytics before. While this is frustrating for me as a consultant, it is even more frustrating to them as a business. There really is a lot of great data they could be gathering. Even small businesses with a low volume of visitors can glean enough information from the data to make better decisions. One of these important bits of information is where a website’s visitors originate. How are people finding your website? Are they finding it at...
Read MoreGiving Your Website a Purpose
One of the questions I always ask clients during the interview process is, “What is the purpose of your website? Who do you want to see it, and what do you want them to do on it?” It never ceases to amaze me how many blank stares I get after proposing those questions. Service agencies like 2HelixTech have been pounding the ground for 15 years trying to convince small businesses that they need a website. And they do. The U.S. is coming to the point – finally – that...
Read MoreSome Stats & Facts
89% of consumers are looking for products online. 93% of purchases done offline. (Yahoo! / ComScore study done, 2007) 67% of online search users are driven to search for information about a particular company, product, service, or slogan by an offline channel. (iProspect, ‘Offline channel influence on online search behaviour,...
Read MoreWebsite Redesign Takeaways
When going through our redesign phase for the 2HelixTech website, I wanted to make sure everything was done properly. There are a lot of factors that play into a successful redesign – in regards to search engine optimization, content, the server, speed and performance – much more than just design. For larger sites in particular, a redesign or a platform transition has the potential to destroy its search engine performance. My first steps were to research experiences others have had...
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